UNUSUAL Services
The Unusual Company is a Los Angeles based Production Management company servicing the music industry.
With four decades of experience in Production Management, both for touring and in the world of festivals, we’ve dealt with most situations that will ever arise in the live scenario. That strength of experience gives us the insight and the knowledge needed to achieve success – both in a practical and fiscal sense.
Whilst home base is LA, our network is global. We have long standing relationships with the very best vendors in the world allowing us to deliver the highest quality, latest innovations and cost efficiency across all of our projects.
The Unusual Company is about building genuine, long-term partnerships with our clients and with the industry. We take pride in our loyalty and confidentiality to clients. That’s why you won’t see any social media logos on this website - our focus is 100% dedicated to servicing our clients’ needs.
TOURING PRODUCTION MANAGEMENT
FESTIVAL PRODUCTION MANAGEMENT
EVENT PRODUCTION
SITE MANAGEMENT
UNUSUAL: WHO
Firmly established in the international music industry for the past 40 years, Unusual’s owner, Matt Doherty has depth of experience that is hard to match. His start was quite literally driving the truck. From this to working as an audio engineer during the 1980s, Matt was fortunate enough to be able to make the switch to Production Management in 1991 when he was tasked with helping get a new festival off the ground. This was The Big Day Out and it became the world’s largest touring festival. Matt ran the production of this seminal music event for 21 years. During this time Matt conceived of and started three different companies servicing the business. Staging, Access and Event Surveillance were all key to any event’s success and there was much that Matt learned in this period. Turning back to international touring in 2012, Matt has worked with some of the biggest names in the business. Across all levels of the touring business, Matt continues to tour today, in and out of the arenas, stadia, and festival sites, helping artists make that connection with their fans through their art.
His most recent project has been the publication of a work on Production Management, as Matt believes that we need to do more to pass on our knowledge to the younger generation of music industry professionals. You can find a copy of Mattt’s book here
UNUSUAL CONTACt
